Home

Great article on Social Media as a connecting and awareness tool and less of a marketing tool:

bowden2bowden blog

images-5

Too often these days companies throw lots of effort and money into social media campaigns, expecting the same sort of results a business would get from traditional advertising and marketing. Then, when things don’t work out as expected, it becomes a big embarrassment and frustration as well as a complete abdication of any use of social media ever again. Unfortunately, this sort of scenario plays out too often because the approach going into social media was incorrect to begin with.

It’s Not Marketing

The problem with social media is that it is not marketing per se. It is a communication environment and platform that has its own rules and modes of behavior. Businesses and consultants have likened social media to marketing and advertising because that category seems like the most obvious similarity. That’s where the mistakes begin to happen.

Instead, social media is far more about building connections, awareness, and…

View original post 446 more words

Advertisements

One thought on “

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s