Agreed, while it’s good to set up some posts to go out, you still have to actively monitor your social networks so you don’t come off as a robot.
Let’s face it, even the most accomplished multitasker isn’t going to be able to keep up with all the platforms aching for fresh content. A realistic solution is social media automation. This time-saving technique allows you to schedule updates and posts across multiple platforms. As with any social media tool, there are pros and cons that need to be weighed.
Responsible Use of Automation
Let’s start with the ground rules. The ability to automatically sprinkle fresh marketing content across multiple platforms is full of potential. However, some individuals have used the ability to automatically spread content to create spam and repetitive marketing messages that do nothing but annoy the intended target audience. The last thing you want to do is offend potential customers. Hell hath no fury like an Internet user scorned – especially one with the ability to trash your reputation.
You don’t have to be…
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