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Some helpful tips for engaging your twitter followers from the lovely folks at Bowden 2 Bowden

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Success in social media is as simple as engaging your followers. However, engaging a follower isn’t as easy as it appears.  Nevertheless, through using these quick and easy strategies, you can optimize your tweets and boost the engagement of your followers, resulting in reports that are more advantageous to your company.

Schedule Your Tweets

Research shows that tweets made on Saturdays and Sundays have the optimum engagement, which is a 17% increase over tweets made throughout the week. Despite this fact, merely 19% of tweets get tweeted on the weekends. There’s an enormous window of opportunity here to promote your brand, but most businesses don’t reap the benefits of it.

When actively or scheduling week day tweets, note that Wednesday and Thursday have the lowest engagement rate.

Time Your Tweets

Companies that publish their tweets between 8 a.m. and 7 p.m. have a 30% higher engagement rate than posts tweeted…

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