There are few things more daunting than planning our your social content, especially if you don’t work as part of a large team where everyone has defined responsibilities. But while being the sole strategist, community manager, marketer, jack of all trades, is at times overwhelming, taking the time to plan out your content can actually save you time in the long run.
Here a few simple steps to help you plan out your content, and get yourself in the right frame of mind to tackle social.
1. Find out where your core audience lives.
This will save you endless hours wasted posting social content to platforms where you don’t and probably won’t see an increase in activity. On the same note, do you have a core audience? If you don’t figure out who they are, and where they’re congregating.
2. Create content that your core audience can relate to.
If your audience is made up of stay-at-home moms, you should probably create content that they can share and relate to, same thing goes if your audience is made up of bros who like surfing. While there may be some overlap, these two audiences have differences and in order to reach them to the best of your ability, you should probably take a second to think about the content your sharing with them.
3. Become the social expert
You’re not going to get things handed to you, you have to do the groundwork to get out there and learn about the social space. Learn about emerging social platforms and see if it makes sense for your brand to be on these sites. If not, still learn about them and be on them. I don’t use Pinterest for any brands I work on, but that doesn’t mean I’m not on it.
4. Determine your KPIs
What are you measuring against? Impressions? Likes? RTs? Engagements? Determine what will be an indicator of success for your work so that you have something to measure it against. If you’re not measuring against something, then why are you on social to begin with?
5. Plan your content
Use a content calendar to plan when you’ll be posting content. You don’t have to post something everyday on every channel, but you should develop a nice cadence of when your posting so that your audience knows when to expect something from you. Use this handy content calendar template from Unfunnel (check out their site for more freebies) to help you plan out your social content and ensure that it’s relevant to each platform and to your audience.