Brand: Etsy – Seller
Channel: YouTube
Video and Creative Strategy/Video Production

Business Problem: Educate Etsy Sellers on the importance of preparing their shops for the busy holiday season (September – December) and alert them to new products and services that Etsy has for seller success.

Strategy Overview: Knowing that our seller community is usually looking for actionable and specific advice, I partnered with the Seller Blog team to turn high performing blog content into easily digestible video content. The videos would showcase not only actionable tips and tricks to run your business, but they also provided education on priority seller tools for our community to use during the busy holiday season, including shipping labels and estimated delivery dates.

Preparing Your Shop for the Holidays

Campaign KPIs:

  • Video Views
  • Total Engagement
  • Watch Time

Results: In 2021, the videos received nearly 20K organic views on YouTube and over 200K on Instagram (with short cutdowns). These videos also exceeded average watch times on YouTube by 35%

Additional Videos

Build Buyer Loyalty this Holiday Season
Refreshing Keywords for The Holidays