Brand: Etsy
Channel: Instagram and YouTube
Video and Creative Strategy/Video Production

Business Problem: Bring the stories of our seller community to life for external buyer and seller audiences as well as internal employee channels. Strengthen the overall brand positioning of Etsy “Make Commerce Human.”

Strategy Overview: Reviving and revising Etsy’s Meet the Maker series to be more consumer facing. To make these high production videos more impactful, I tied them directly to key marketing and impact moments like The Etsy Design Awards, Creator Collabs (our program pairing celebrities and influencers with Etsy Makers to create one of a kind collections), and moments like Pride, Black History Month, and AAPI Heritage Month.

Campaign KPIs:

• Video Views
• Total Engagement
• Watch Time

Results: Since launching the revised strategy, the videos have received over 100K total Organic Views on YouTube and 1M combined views on Instagram

Additional Videos