Brand: NIVEA USA
Channel: Instagram and Facebook
Social Campaign Strategy/Copy/Creative Strategy

Business Problem: In the US, there is a general lack of awareness of NIVEA’s iconic creme tin, especially among millennials. NIVEA was looking for ways to highlight the many uses of the product.

Strategy Overview: Highlight the many uses of NIVEA Creme using light humor an hero the iconic blue NIVEA tin in the assets we created for social. Dry skin? NIVEA has you covered.

Campaign KPIs:

• Generate Awareness of NIVEA CREME (Reach and Impressions)
• Post level engagement rate (Total Engagements/Reach)

Results: Over the month long campaign, the posts generated 800K total impressions, and exceeded engagement benchmarks by 50%.