Brand: Shipt Channel:TikTok and Instagram Influencer Content Strategy
Business Problem: Generate awareness of the partnership between Shipt and the Comet browser by Perplexity. In addition to creating awareness of the program, we were also tasked with driving website visits to encourage consumers to download the new browser and place their first order on Shipt.
Strategy Overview: Leverage 4 mid-tier to macro influencers in technology and lifestyle to drive awareness and adoption of the Comet browser through the Perplexity and Shipt partnership. Technology influencers were selected to establish product credibility and trust with early adopters, while lifestyle influencers extend reach into everyday use cases. Content will be designed to spark conversation, generate buzz, and encourage downloads.
We worked with Tech Reporter and creator Jessica Nazari to announce our partnership, in addition to creating two posts for us, Jessica also served as a spokesperson for a local TV broadcast in LA.
KPIs:
Engagement Rate
Website Visits
Results: Over the course of the two months that the campaign was running, our influencer content drove over 27K web visits largely driven by TikTok content. We also saw strong CTR from influencer content with one post driving a 5.98% CTR, a 1000% increase of our normal influencer CTR for boosted content.
#ShiptPartner Shopping made simple. With the new Comet browser from Perplexity, I can go from chat to cart in minutes, and @Shipt brings everything right to my door the same day. Download and use the Perplexity Comet browser to place a Shipt order and get $10 off your order of $35 or more*. Offer valid 10/2/25 through 12/1/25 at 11:59 p.m. ET, or until the total number of eligible redemptions reaches the program limit, whichever occurs first. Qualifying Shipt orders of $35 or more will automatically receive $10 off at checkout. Limit one use per customer. Offer is subject to Shipt Promotional Terms and Conditions. Shipt reserves the right to change or cancel the offer at any time without prior notice. To download Comet you will leave Shipt and be redirected to a third-party website. Shipt is not responsible for the content, privacy policies, or security of external sites.
#ShiptPartner Thanks so much @Shipt for helping me lie and deceive my current husband. Couldn’t have done it without you!! 🫶🏽 Download Comet, a new AI-powered browser from Perplexity, by visiting the link in my bio. Download and use the Perplexity Comet browser to place a Shipt order and get $10 off your next order of $35 or more*. Offer valid 10/2/25 through 12/1/25 at 11:59 p.m. ET, or until the total number of eligible redemptions reaches the program limit, whichever occurs first. Qualifying Shipt orders of $35 or more will automatically receive $10 off at checkout. Limit one use per customer. Offer is subject to Shipt Promotional Terms and Conditions. Shipt reserves the right to change or cancel the offer at any time without prior notice. To download Comet you will leave Shipt and be redirected to a third-party website. Shipt is not responsible for the content, privacy policies, or security of external sites.
We reengaged one of our previous partners Uly to bring a little fun and humor to how folks could use the integration, this post drove a nearly 6% CTR on Meta
Evan Watkins - Social Media and Content Strategist 