Brand: Shipt Channel:TikTok and Instagram Influencer Content Strategy
Business Problem: Build awareness of the partnership between Shipt and Perplexity’s Comet browser, then turn that awareness into action. Beyond getting the word out, we needed to drive website visits, get people to download the new browser, and nudge them to place their first Shipt order.
Strategy Overview: Tap 4 mid-tier to macro influencers across tech and lifestyle to drive awareness and adoption of the Comet browser through the Shipt and Perplexity partnership. We chose tech influencers to build credibility and trust with early adopters, and lifestyle influencers to extend reach into everyday use cases. Every piece of content was built to spark conversation, generate buzz, and drive downloads.
Tech reporter and creator Jessica Nazari announced the partnership across two posts, and went a step further by serving as our spokesperson on a local LA TV broadcast.
KPIs:
Engagement Rate
Website Visits
Results: Across the two-month campaign, our influencer content drove over 27K web visits, led mostly by TikTok. Click-through rates were strong too: one post hit a 5.98% CTR, roughly 10x our usual rate for boosted influencer content.
#ShiptPartner Shopping made simple. With the new Comet browser from Perplexity, I can go from chat to cart in minutes, and @Shipt brings everything right to my door the same day. Download and use the Perplexity Comet browser to place a Shipt order and get $10 off your order of $35 or more*. Offer valid 10/2/25 through 12/1/25 at 11:59 p.m. ET, or until the total number of eligible redemptions reaches the program limit, whichever occurs first. Qualifying Shipt orders of $35 or more will automatically receive $10 off at checkout. Limit one use per customer. Offer is subject to Shipt Promotional Terms and Conditions. Shipt reserves the right to change or cancel the offer at any time without prior notice. To download Comet you will leave Shipt and be redirected to a third-party website. Shipt is not responsible for the content, privacy policies, or security of external sites.
#ShiptPartner Thanks so much @Shipt for helping me lie and deceive my current husband. Couldn’t have done it without you!! 🫶🏽 Download Comet, a new AI-powered browser from Perplexity, by visiting the link in my bio. Download and use the Perplexity Comet browser to place a Shipt order and get $10 off your next order of $35 or more*. Offer valid 10/2/25 through 12/1/25 at 11:59 p.m. ET, or until the total number of eligible redemptions reaches the program limit, whichever occurs first. Qualifying Shipt orders of $35 or more will automatically receive $10 off at checkout. Limit one use per customer. Offer is subject to Shipt Promotional Terms and Conditions. Shipt reserves the right to change or cancel the offer at any time without prior notice. To download Comet you will leave Shipt and be redirected to a third-party website. Shipt is not responsible for the content, privacy policies, or security of external sites.
Evan Watkins - Social Media and Content Strategist 