Brand: Shipt
Channel: TikTok and Instagram
UGC Ads Creative
Strategy Overview: We leveraged 3 UGC creators to highlight new marketing claims, showcasing that Shipt is the best perk that they already have access to with their Target Circle 360 membership. Each creator made 2 videos showcasing different claims, including “#1 Delivery Experience” and “Other apps get your groceries, we get your groceries perfect.”
KPIs:
- Engagement Rate
- Website Visits
Results: This campaign is currently in market (as of 2/25) so results are forthcoming
