Brand: Shipt
Channel: TikTok and Instagram
UGC Ads Creative

Content Creator Liana talks about the great benefit you already have access to with your Target Circle 360 Membership

Strategy Overview: We leveraged 3 UGC creators to highlight new marketing claims, showcasing that Shipt is the best perk that they already have access to with their Target Circle 360 membership. Each creator made 2 videos showcasing different claims, including “#1 Delivery Experience” and “Other apps get your groceries, we get your groceries perfect.”

Content Creator Brooke chats through the greatest benefit of your Target Circle 360 Membership, Shipt!

KPIs:

  • Engagement Rate
  • Website Visits
Content Creator Colleen talks through why Shipt is the best same-day delivery service you already have with your Target Circle 360 membership

Results: We saw over 6 million paid video views and a CTR of over 3% on Meta (an almost 40% increase over non-C360 content). The campaign continued to drive awareness of the Shipt/Target connection with many comments signaling that consumers didn’t realize we were connected and that they could use their C360 memberships for Shipt orders.