Brand: Shipt
Channel: TikTok and Instagram
UGC Ads Creative

Content Creator Liana talks about the great benefit you already have access to with your Target Circle 360 Membership

Strategy Overview: We partnered with 3 UGC creators to spotlight a key message: Shipt is the best perk members already get with Target Circle 360. Each creator produced 2 videos built around distinct claims, including “#1 Delivery Experience” and “Other apps get your groceries, we get your groceries perfect.”

Content Creator Brooke chats through the greatest benefit of your Target Circle 360 Membership, Shipt!

KPIs:

  • Engagement Rate
  • Website Visits
Content Creator Colleen talks through why Shipt is the best same-day delivery service you already have with your Target Circle 360 membership

Results: The campaign drove over 6 million paid video views and a 3%+ CTR on Meta, nearly a 40% lift over non-C360 content. It also strengthened awareness of the Shipt/Target connection, with comments revealing that many consumers hadn’t realized the two were linked or that they could use their C360 membership for Shipt orders.